Do you actually trust your systems —
or are you just hoping nothing breaks?

Fractional operations for service businesses, coaching practices, and founder-led brands doing $200K–$1.5M. Teams under 10. I diagnose where founder dependency lives and build the infrastructure to eliminate it.

Find out if we're a fit → About Rachael ↓

Recent engagements

↗
$300K

B2B Gifting Consultancy

Constraint

Manual client onboarding. No repeatable process. Founder as single point of contact.

6+ hrs/week reclaimed from day one.EA integrated into client workflow. ~$15K/yr in founder time recovered.
↗
$200K

Youth Coaching Community

Constraint

CRM on disconnected tools. No standardized intake or follow-up.

100% of clients on one automated journey.First touch to close, no manual handoffs.
↗
$400K

Self-Storage Education Brand

Constraint

Contact history fragmented across legacy systems. Redundant tools compounding cost annually.

$12K/yr recovered in software spend.Full CRM migration. Unified platform, redundant tools gone.
↗
$1.5M

Membership Community for Fathers

Constraint

Founder embedded in every decision across a multi-tier membership with a distributed team.

0 founder bottlenecks in the execution critical path.New tier launched entirely through team and contracted support.
↗
$300K

Independent Sales Consultant

Constraint

Manual lead capture and qualification after live events. ~2hrs per event, 45 events/year.

90hrs reclaimed per year.Automated intake, qualification routing, and CRM sync.

What I do

At $200K–$1.5M, you are still the operating system. I build the OS that runs without you.

so that

Your team executes without you

Clear ownership, defined decision rights, and escalation paths that work so nothing defaults back to you when you’re not in the room.

Your operating model scales with you

Integrated systems, documented processes, and governance that holds so growth doesn’t create new dependencies faster than you can remove them.

You become optional in the day-to-day

The decisions, approvals, and questions that currently route through you find the right owner instead. Every time, without you present.

From clients

Founders who took their ops seriously.

Lorra Dailey

Lorra Dailey

Founder · Thriveable Kids

“Somebody told me, ‘Lorra, you need to get an integrator.’ And I was like, what does that even mean? And it wasn’t until I met you that I’m like… oh. It’s you. I just love how your brain works, Rachael. I admire it, and I wish I had it — but if I don’t have it, I’m happy that I have you.”
Vonny Fast

Vonny Fast

Sr. Independent Cutco Gift Consultant · Sharp Gifts

“Thank you for leading it in such a great way — from high level, bringing it down to the details of the next week.”
Jon Vroman

Jon Vroman

Founder · Front Row Dads

“Never has someone received my idea machine with such composure and action. Front Row Dads would not be what it is today, and I would not be a part of a business I love, without the great human behind UNI.FY.”

The cost of unbuilt systems

You're not getting back what you're putting in.

Is this for you?

You might be a fit if

You're the answer to every question in your company, and you're exhausted by it.

Things fall through the cracks when you're not watching.

You have good people, but unclear ownership — and it costs you.

You've grown past the point where winging it works, but you're not ready to hire a full-time ops person.

You know what needs to change. You just don't have the bandwidth to do it yourself.

YOU MAY NOT BE A FIT IF: Worth knowing: If your primary constraint is messaging, positioning, or product-market fit — that's a different problem. I can fix the operational infrastructure around a sales pipeline, but I'm not a marketing strategist.

The compounding cost

Every hour you delay today compounds into days lost next year.

How it works

Embedded, not advisory.

I work inside your business, not at arm's length. I'm your on-demand solution architect when you experience friction. The systems I build belong to you when I'm done.

Progress

Starting with a real conversation

Step 1

You tell me what's actually going on — not just the surface problem. I ask the uncomfortable questions.

Step 2

A scoped proposal with real deliverables and a 90-day window. Not a vague retainer.

Step 3

Built, documented, and handed off. Your team owns it from day one — I just built it first.

Context

The usual paths.
And where UNI.FY fits.

Most founders at your stage are choosing between these. Here's how they compare — honestly.

Fractional Exec(CMO, CFO, COO)
Agency or Consultant
Part-time Hire
UNI.FYFractional Ops
Best for
Companies with budget and a specific function gap to fill
One-time deliverable with a clear, defined brief
Ongoing task execution with close management
Founders who need the whole ops picture — not just one piece
What you get
Deep expertise in one lane
A scoped output, delivered
Hands-on hours
Initiatives led + access to ops judgment across the business
Monthly investment
$5K–$15K+
Project-based
$2K–$5K
Starting at $1,750/mo
The catch
Expensive. Narrow scope.
Gone when the project ends.
Needs managing.
Not the right fit if sales or marketing strategy is your primary problem.

How it compares

Fractional Exec (CMO, CFO, COO)

Best forCompanies with budget and a specific function gap
Investment$5K–$15K+/mo
CatchExpensive. Narrow scope.

Agency or Consultant

Best forOne-time deliverable with a clear brief
InvestmentProject-based
CatchGone when the project ends.

Part-time Hire

Best forOngoing task execution with close management
Investment$2K–$5K/mo
CatchNeeds managing.

UNI.FY

Best forFounders who need the whole ops picture — not just one piece
InvestmentStarting at $1,750/mo
NoteNot the right fit if sales strategy is your primary problem.

If you're a 20-person company with a real budget and a specific function to fill — hire a fractional CMO or CFO. That's the right answer. I work best with founders who are a step before that: enough traction to need real infrastructure, lean enough that one person who can see the whole picture makes more sense than five specialists.

About

Rachael Dietrich

Fractional Operations · Founder of UNI.FY

I work with founders who have vibrant visions and who love what they do — and want to keep loving it. The ones building something real who just need someone who genuinely loves the ops side to run alongside them.

UNI.FY exists because the founders I admire most figured out how to protect their energy. Not by doing less — by building better infrastructure around everything that doesn’t need to run through them.

People first, systems second

Remove the constraint without adding complexity

Build it so it runs without me

On working with AI

I use Claude as a second brain — trained on my clients, priorities, and way of thinking. Part of what I bring to every engagement is helping founders build that same infrastructure: not just access to AI, but a workflow that actually holds.

Rachael Dietrich

You don't need to know where to start.

That's literally the first thing we figure out together.

Request a call →

How to work together

Two ways in.
One standard of work.

Both engagements start with a conversation. I don't scope anything until I understand what's actually going on.

Most common

Operations Partner

For founders who want someone embedded

$1,750/month

90-day minimum

I embed in your business and lead company-wide initiatives from scoping to handoff — with direct access for ops judgment in between.

  • ✓1–2 company-wide initiatives, owned end-to-end
  • ✓Biweekly syncs, 2x/month
  • ✓Up to 5hrs/month implementation support
  • ✓Quarterly strategic alignment session
  • ✓Direct access for ops judgment
Request a call →

30 minutes. You'll know if this is the right fit.

Off Your Plate Sprint

$500 flat · delivered in two weeks

$500 flat

One recurring workflow · two weeks

One dreaded workflow removed, automated, and handed off running — with a Loom showing exactly how it works.

  • ✓One recurring workflow, fully removed
  • ✓Built and documented for your team to own
  • ✓Clean handoff, not just delivery
100% money-back guarantee if the workflow isn’t live within 14 days.
Pay $500 & start → Learn more →

Most sprint clients continue as Operations Partner.

Got a Stack Problem?

Most stacks aren't broken.
They're just not connected.

I don't swap tools for fun. But when one is holding you back, I'll say so — and I'll do something about it.

Get in touch

Let's see if it's a fit.

I read every submission before I reply — usually within a day, always with a specific reaction to what you shared. No generic funnel.

No sales pitch. No calendar link until we've actually talked.

Feeling Interactive?

See if we’re a fit. Takes two minutes.

Question 1 of 4

If you were unreachable for two weeks, your business would…

Be honest. This is just between you and the page.

Where does work most often break down?

Pick the one that costs you the most right now.

What's your biggest constraint right now?

This one matters most for figuring out whether I can actually help.

If revenue is the constraint, what do you believe is actually blocking it?

This helps me understand whether there's an ops angle I can work with.

Based on your answers
Writing your question…
Reading your answers…