Do you actually trust your systems —
or are you just hoping nothing breaks?

Fractional ops support for founder-led companies under ~10 people. I remove the friction so your team can execute without you in the middle of everything.

Find out if we're a fit → About Rachael ↓

What I do

I come in, learn how a business works,
then systematically remove friction for founders.

so that

Your team moves without you

They know what they own, who decides what, and how to handle what comes up — without it routing back through you first.

Your systems actually hold

No more duct tape. The tools talk to each other, the processes are documented, and nothing breaks when you’re not watching.

You stop being the glue

The decisions, the questions, the approvals — they find the right person instead of defaulting to you.

Got a Stack Problem?

Most stacks aren't broken.
They're just not connected.

I don't swap tools for fun. But when one is holding you back, I'll say so — and I'll do something about it.

The cost of unbuilt systems

You're not getting back what you're putting in.

Is this for you?

You might be a fit if

You're the answer to every question in your company, and you're exhausted by it.

Things fall through the cracks when you're not watching.

You have good people, but unclear ownership — and it costs you.

You've grown past the point where winging it works, but you're not ready to hire a full-time ops person.

You know what needs to change. You just don't have the bandwidth to do it yourself.

Worth knowing: If your primary constraint is messaging, positioning, or product-market fit — that's a different problem. I can fix the operational infrastructure around a sales pipeline, but I'm not a marketing strategist.

The compounding cost

What costs an hour today costs a day next year.

How it works

Embedded, not advisory.

I work inside your business, not at arm's length. I'm your on-demand solution architect when you experience friction. The systems I build belong to you when I'm done.

01

One conversation

We talk. You tell me what's broken. I tell you honestly if I can help.

02

90-day scope

I map the gaps and propose a focused engagement — specific problems, clear outputs, defined timeframe.

03

Build & hand off

I work embedded in your business. Everything I build is documented and owned by your team when I leave.

From clients

What changes when
ops actually works.

Built a business I love

“Never has someone received my idea machine with such composure and action. Front Row Dads would not be what it is today, and I would not be a part of a business I love, without the great human behind UNI.FY.”

JV

Jon Vroman

Founder & CEO, Front Row Dads

Our vision is supported

“In our first couple years of running FRM, there are so many parts of the business we could focus on — yet Rachael consistently recalibrates our priorities while making sure there's a system to handle aspects of the day-to-day.”

MA

Megan Corey & Angie Macdougall

Founders, Front Row Moms

More time in my week

“I LOVE Rachael. I've found more time in my week and made more progress on removing myself from the day-to-day of my business in 90 days than I have in 15 years. My business is better off for it too.”

VF

Vonny Fast

Founder & CEO, Sharp Gifts

Context

The usual paths.
And where UNI.FY fits.

Most founders at your stage are choosing between these. Here's how they compare — honestly.

Fractional Exec(CMO, CFO, COO)
Agency or Consultant
Part-time Hire
UNI.FYFractional Ops
Best for
Companies with budget and a specific function gap to fill
One-time deliverable with a clear, defined brief
Ongoing task execution with close management
Founders who need the whole ops picture — not just one piece
What you get
Deep expertise in one lane
A scoped output, delivered
Hands-on hours
Initiatives led + access to ops judgment across the business
Monthly investment
$5K–$15K+
Project-based
$2K–$5K
Starting at $1,250/mo
The catch
Expensive. Narrow scope.
Gone when the project ends.
Needs managing.
Not the right fit if sales or marketing strategy is your primary problem.

If you're a 20-person company with a real budget and a specific function to fill — hire a fractional CMO or CFO. That's the right answer. I work best with founders who are a step before that: enough traction to need real infrastructure, lean enough that one person who can see the whole picture makes more sense than five specialists.

About

Rachael Dietrich

Fractional Operations · Founder of UNI.FY

I work with founders who have vibrant visions and who love what they do — and want to keep loving it. The ones building something real who just need someone who genuinely loves the ops side to run alongside them.

UNI.FY exists because the founders I admire most figured out how to protect their energy. Not by doing less — by building better infrastructure around everything that doesn’t need to run through them.

People first, systems second

Remove the constraint without adding complexity

Build it so it runs without me

On working with AI

I use Claude as a second brain — trained on my clients, priorities, and way of thinking. Part of what I bring to every engagement is helping founders build that same infrastructure: not just access to AI, but a workflow that actually holds.

Rachael Dietrich

You don't need to know where to start.

That's literally the first thing we figure out together.

Find out if we're a fit →

How to work together

Two ways in.
One standard of work.

Both engagements start with a conversation. I don't scope anything until I understand what's actually going on.

Most common

Operations Partner

For founders who want someone embedded

$1,250/month

90-day minimum

I lead 1–2 specific initiatives we've scoped together — things with a clear before and after. And alongside that, you have direct access to me for the ops questions that don't fit neatly into a project.

What "access" actually means

A hire you're unsure about. A process that just broke. A vendor decision sitting in your inbox. You message me, I respond with an ops lens. This is often where I add the most value — because I already know your business.

  • ✓1–2 active initiatives I own and lead
  • ✓Direct access for ops judgment between initiatives
  • ✓Weekly async progress updates
  • ✓Built to run without me when we're done
Request a call →

Project

For founders with one specific problem

Starting at $950 flat

Scoped to the work · 4–8 weeks typical

One initiative, start to finish. We define the scope, I build it, and hand it off documented and ready for your team to own.

  • ✓One scoped initiative with defined outcomes
  • ✓Built and documented for your team to own
  • ✓Clean handoff — not just delivery
  • ✓Ongoing access between initiatives
Request a call →

Many project clients move to ongoing after the first sprint.

Get in touch

Let's see if it's a fit.

I read every submission before I reply — usually within a day, always with a specific reaction to what you shared. No generic funnel.

No sales pitch. No calendar link until we've actually talked.

The assessment

Four questions.
Two possible outcomes.

Takes two minutes. No calendar link required.

The assessment

Four questions. Two minutes. An honest read on whether this makes sense for where you are right now.

Question 1 of 4

If you were unreachable for two weeks, your business would…

Be honest. This is just between you and the page.

Where does work most often break down?

Pick the one that costs you the most right now.

What's your biggest constraint right now?

This one matters most for figuring out whether I can actually help.

If revenue is the constraint, what do you believe is actually blocking it?

This helps me understand whether there's an ops angle I can work with.

Based on your answers
Writing your question…
Reading your answers…